Another huge advantage of search engine optimization is that SEO is entirely quantifiable. Small business owners can look at several, various metrics in order to know important information in a very short amount of time.
Such data will include key points, like how people are finding the site, either through organic search, direct links, or social media.
In addition, the data will also break down what devices people are viewing your small business website on, which typically includes smartphones, desktops, and tablets.
What's more, you'll also be able to see certain demographics, usually, the country of origin of traffic, and other bits of demographic information.
Not only would you be able to see and measure all of this data, but you'll also be made aware of the most strongly performing pages and the least visited pages as well.